90 Minutes Too Long: WWDC Needs a Trim, Not a Hype Reel
06/10/25 06:54
Apple just gave us a 90-minute keynote, and somehow it still felt like an endurance sport.
WWDC isn’t supposed to be a Netflix binge. It’s a developer conference. Give us the tools, show us the future, crack a Craig joke or two—and move on. Instead, we got a cinematic universe of announcements padded with fluff and phrases like “next-level intelligence” and “magical experiences” that started to lose meaning halfway through.
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🧠 What They Could’ve Done Instead: • Drop a trailer, not a trilogy. 45 minutes. Tight. High-impact. Mic drop. • Put the AI stuff front and center. That’s the news. Don’t make us dig through watchOS yoga updates to get there. • iOS, iPadOS, macOS, visionOS, watchOS, tvOS— does everything need airtime every year? Spoiler: No.
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🍏 The Real Issue?
Apple is trying to please everyone. Consumers want features. Developers want APIs. Investors want buzzwords. But in trying to serve them all, they served none well.
A 90-minute keynote in 2025 should feel like a rocket launch. Instead, it felt like taxiing on the runway while Tim Cook narrated the safety instructions again.
